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Our Story

Empowering Canadians to unlock their true potential through proven self-development strategies

Our Mission

To provide world-class self-development education that empowers Canadians to transform their personal and professional lives through evidence-based learning programs.

Founded in 2010 in Toronto, GenieKey emerged from a simple observation: while Canadians are highly educated and motivated, many struggle to translate their ambitions into meaningful personal growth and career advancement.

Our founders, Dr. Sarah Thompson and Michael Chen, combined their expertise in psychology and business coaching to create a uniquely Canadian approach to self-development that respects our diverse cultural landscape while delivering practical, actionable results.

Purpose-Driven

We help you discover and pursue your authentic purpose with clarity and confidence.

Inclusive Community

Our programs celebrate Canada's diversity and create supportive learning environments for all.

Measurable Results

Every program is designed with clear outcomes and progress tracking to ensure your success.

Our mission and values

Our Unique Approach

Combining proven methodologies with Canadian values and cultural awareness

Evidence-Based Methods

All our programs are grounded in scientific research and proven psychological principles, adapted for the Canadian context and validated through our 15 years of experience.

Holistic Development

We address the whole person - emotional, mental, physical, and spiritual wellbeing - recognizing that true growth happens when all aspects of life are in harmony.

Personalized Support

Every learner receives individualized attention and customized learning paths that respect their unique background, goals, and learning style preferences.

Our Impact Across Canada

Transforming lives from coast to coast

5,247
Lives Transformed

Canadians who have completed our programs and achieved their personal development goals

127
Courses Delivered

Comprehensive programs covering every aspect of personal and professional development

98.2%
Success Rate

Of participants achieve their stated goals within 6 months of program completion

4.9/5
Satisfaction Rating

Average rating from over 3,000 participant reviews and testimonials

Meet Our Leadership Team

Passionate experts dedicated to your transformation

Dr. Sarah Thompson

Co-Founder & Chief Executive Officer

Clinical psychologist with 20+ years of experience in cognitive behavioral therapy and positive psychology. PhD from University of Toronto, former researcher at Centre for Addiction and Mental Health.

Emotional Intelligence Stress Management Leadership Development

Michael Chen

Co-Founder & Chief Learning Officer

Executive coach and organizational development specialist. MBA from Queen's University, certified by International Coach Federation (ICF). Former VP of Talent Development at major Canadian corporation.

Career Coaching Goal Setting Performance Optimization

Dr. Jennifer Dubois

Director of Program Development

Educational psychologist specializing in adult learning and curriculum design. PhD from McGill University, expert in mindfulness-based interventions and resilience training for Canadian workplace environments.

Mindfulness Training Resilience Building Adult Learning

Recognition & Partnerships

Trusted by leading organizations across Canada

Awards & Certifications

  • Canadian Association of Professional Development Excellence Award (2023)
  • International Coach Federation (ICF) Accredited Training Provider
  • Top 10 Personal Development Programs in Canada (Canadian Business Magazine, 2024)
  • ISO 9001:2015 Quality Management Certification
  • Certified B Corporation - Meeting Social and Environmental Standards

Corporate Partners

We're proud to partner with leading Canadian organizations to provide employee development programs:

  • Government of Canada - Public Service Commission
  • University of Toronto - Professional Development Centre
  • Sunnybrook Health Sciences Centre
  • Royal Bank of Canada - Leadership Development
  • Shopify Canada - Employee Wellness Programs

Ready to Transform Your Life?

Join thousands of Canadians who have unlocked their potential with GenieKey